A new chapter in a legendary tale
Actavis is proud to sponsor Iceland as a Guest of Honour at the Frankfurt Book Fair. A leading global company in generic pharmaceuticals, we value our Icelandic roots and endeavour always to be a worthy ambassador of this amazing country and its culture.
To mark the 2011 Book Fair, Actavis has been thinking about how to bring a modern dimension to what is probably Iceland’s most famous literary inheritance. We decided to reinvigorate the ancient Sagas, hauling them into the 21st century in a witty and intriguing way with the help of three experts in their respective fields.
Help us to transport the ancient Sagas into the 21st century. Submit your ideas on what any of the ten most famous Saga heroes could be up to in 2011 and you could win a trip to Iceland, where you can explore the Sagas in the land where they originated.
Before you start working on your ideas about the heroes and their possible fate in the modern world, you can read a simple summary of the six Icelandic Sagas where our ten characters feature. Then you can click on the caricatures to check out our experts' theories.
Think smart medicine
At Actavis, we have a long track record of thinking smarter and anticipating what our customers want. It’s this smart thinking that produces smart medicine – affordable yet high quality drugs and new solutions for the world’s future healthcare needs.
Think smart • Think Actavis